La Gerla is not simply a "shop" but a place in itself, i.e. it takes you back in time to the customs and traditions our products represent. It's not just a basket (the gerla is the traditional basket used particularly on slopesand carried on one's back): it is a symbol that reminds us of the every day life of the people of the mountains, hills and valleys,with their Gerla on their backs, overflowing with the fruits of their land and toil.

The Gerla, an indispensable friend that cannot be forgotten, This is the tradition that we strive to pass on : our products are not only of excellent quality from carefully selected producers, but are typical products, and, as such, bring with them the echo of the history and territory of "their people" and origin.

Food is culture and La Gerla has chosen the web site as the means that opens its doors to all, even those outside Turin,offering the possibility to savour its produce and the traditions that lie behind them. Italians and tourists alike, that have one thing in common, the passion for excellent traditional cuisine. Cuneo and its valleys with Piedmont have left their mark in the history of such culture.

La Gerla is also the place where the emotions set free during hikes and strolls thorough the rolling hills and valleys take on a concrete essence in the form of natural produce, mingling with the tales put onto paper in the many books thatunfold their mysteries and tradition.